OUR STORY
About Us
We started this brand because we kept watching brilliant, capable people talk themselves out of their own dreams. They'd been told the window had closed, or that wanting more for their life wasn't realistic. We disagreed. So we created a line of journals designed to quiet that noise and give people something far more useful: a place to start.
How it started
In 2022 were sitting on a coffee shop patio and we asked ourselves a simple question: what if starting a business didn't have to feel so overwhelming?
We sketched out the idea for Bedside Business Plan right there, fueled by good coffee and a belief that entrepreneurship should be accessible to everyone, not just those with MBAs and investor decks.
How it's going
Since that patio conversation, we've published three journals: Bedside Business Plan, Employee to Entrepreneur, and The Anti-Retirement Plan. In 2023, we launched nationwide with Indigo Books & Music across Canada and we're excited to be expanding into retail across the United States this fall!
What we believe
Entrepreneurship shouldn't feel like a business textbook. Retirement shouldn't feel like a cruise brochure. These are some of life's biggest moments and they deserve their humanity back. Our journals put you at the center of your big transition, helping you build confidence, find self-trust, and take the right next steps, whatever those look like for you.
